Of course, there were moments of stress, particularly in the early days of the organization when we were hand-delivering the furniture to homes.Īfter selecting your furniture and signing a lease online, our team delivers and fully assembles the furniture in your apartment within four to seven business days. Fortunately, it has been mostly highs-seeing the team evolve and grow into an organization, working with super-talented designers to curate collections, and receiving strong customer feedback on our products and service. Would you talk about some of the highs and lows of building a company? The average millennial now moves twelve times before buying a home, so we aim to serve their needs with flexible and affordable furniture rentals. New Yorkers in their midtwenties to late thirties who are frequently on the move and seeking to upgrade their home interiors. For a generation constantly on the move, we believed there had to be a better solution that addressed the design, environmental, and convenience needs of our customer base. It was painful to find a second home for the furniture and then see so much of it ending up on the curbsides of New York. Daniel Ramirez and I were continually frustrated by the lack of stylish and affordable home furniture options while we were living in rental apartments. What was the impetus for starting this innovative company?
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